About the Market

About the Market

As organizations embrace AI, automation, cloud-connected products, software-defined systems, and industrial digital transformation, a new security challenge has emerged: the rapid growth of non-human identities.

Today, machine identities already outnumber human identities by a significant margin. Devices, applications, workloads, APIs, certificates, cryptographic keys, service accounts, AI agents, and machine-to-machine communications now underpin critical business operations. Yet many organizations struggle to discover, govern, and continuously validate these identities, particularly when they exist outside traditional IT environments.

This challenge is especially acute across connected products, manufacturing systems, operational technology, healthcare devices, transportation networks, utilities, and critical infrastructure. As a result, machine identity security is becoming a board-level concern for security, risk, and compliance leaders.

At Device Authority, we believe trust must extend beyond people and applications to every machine, device, and system that interacts within a digital ecosystem. Our focus is helping organizations establish, govern, and continuously validate trusted machine identities across cyber-physical environments.

The Rise of Machine Identity Security

Identity has become the foundation of modern cybersecurity. While organizations have spent decades securing human users, the fastest-growing attack surface now consists of non-human identities.

Compromised certificates, unmanaged device credentials, shared cryptographic keys, vulnerable software components, and unauthorized machine-to-machine communications can create significant operational and compliance risks. At the same time, organizations are deploying millions of connected assets across increasingly distributed environments.

Traditional identity platforms were largely designed for enterprise IT and cloud environments. However, many of today’s highest-risk identities exist within connected products, manufacturing operations, industrial environments, and field-deployed assets.

Organizations must now answer critical questions:

  • What machine identities exist across my environment?
  • Which identities can be trusted?
  • Where did they originate?
  • What software, certificates, keys, and components are associated with them?
  • Are they compliant with internal policies and external regulations?
  • What is the impact if trust is lost?

AI, Automation and Trusted Systems

AI is accelerating innovation across every industry, but it is also amplifying security challenges.

AI systems rely on vast numbers of machine identities, APIs, devices, sensors, workloads, and automated processes. Trustworthy AI requires trustworthy infrastructure. If organizations cannot trust the identities generating, processing, or exchanging data, they cannot fully trust the outputs produced by AI systems.

At the same time, attackers are using AI to accelerate reconnaissance, automate attacks, and exploit weaknesses at unprecedented speed.

The future of cybersecurity will depend on establishing verifiable trust between machines, devices, applications, and AI-driven systems. Organizations need greater visibility, stronger cryptographic controls, continuous validation, and automated remediation to manage risk at scale.

Operational Technology and Cyber-Physical Security

The convergence of IT, OT, and connected products continues to transform industries.

Manufacturing facilities, medical devices, energy infrastructure, transportation systems, and industrial operations increasingly rely on software, connectivity, and machine-to-machine communication. As these environments become more connected, cyber risks increasingly have physical consequences.

Security leaders are being asked to protect not only data and applications, but also operational processes, product integrity, safety, and business resilience.

This shift is driving demand for solutions that can establish trust across the entire lifecycle of a machine identity, from manufacturing and onboarding through deployment, operation, servicing, and end-of-life.

Post-Quantum Readiness and Cryptographic Agility

The transition to post-quantum cryptography is becoming a strategic priority for organizations that rely on long-lived devices, connected products, and critical infrastructure.

While practical quantum computers capable of breaking today’s widely deployed public key cryptography may still be years away, many organizations face a more immediate challenge: assets deployed today may remain operational for decades. Devices manufactured, installed, or commissioned now may still be in service when quantum threats become a reality.

This creates significant risk for industries such as healthcare, automotive, energy, utilities, industrial manufacturing, and critical infrastructure, where connected assets often have long operational lifecycles and limited opportunities for cryptographic upgrades.

Preparing for the post-quantum era requires more than simply replacing algorithms. Organizations need visibility into where cryptographic keys, certificates, trust anchors, and machine identities exist across their environments. They must be able to assess cryptographic dependencies, automate certificate and key lifecycle management, and support cryptographic agility throughout the lifecycle of operational assets.

As machine identity becomes the foundation of digital trust, post-quantum readiness becomes a core component of cyber resilience. Organizations that establish strong machine identity governance, automated certificate lifecycle management, and cryptographic control today will be significantly better positioned to adopt new cryptographic standards and respond to future threats.

The challenge is not simply becoming quantum safe. It is building a trust architecture capable of evolving as cryptographic requirements change over time.

Compliance, Risk and Continuous Assurance

Regulatory expectations are evolving rapidly.

Frameworks such as the Cyber Resilience Act (CRA), NIS2, ISO/SAE 21434, IEC 62443, FDA cybersecurity guidance, and critical infrastructure regulations are increasing the need for organizations to demonstrate ongoing cybersecurity governance and evidence-based compliance.

Organizations are no longer being asked simply to implement security controls. They are increasingly required to prove that those controls are operating effectively throughout the lifecycle of connected products and operational systems.

This requires continuous visibility into assets, identities, software components, vulnerabilities, certificates, cryptographic controls, and compliance posture.

The challenge is no longer just securing systems. It is continuously proving they can be trusted.

Building Trust in an Automated World

The future of cybersecurity will be defined by trust.

Organizations need the ability to discover machine identities, establish cryptographic trust, automate lifecycle management, continuously assess risk, and generate evidence that supports security and compliance objectives.

As AI, connected products, and cyber-physical systems continue to expand, machine identity security will become one of the most important foundations of cyber resilience.

At Device Authority, we help organizations build that foundation through machine identity automation, operational trust, and continuous compliance across connected and operational environments.

illustration of a hand holding a protection shield

Download our New Guide to IoT/OT Visibility and Control

File Access Form

"*" indicates required fields

This field is for validation purposes and should be left unchanged.